An estimated 7,500 pounds of brats were consumed. The two king-size brats, prepared by Wagner Sausage Co., were placed on huge rolls baked by Heitzmann Bakery. With Sheboygan billed as the “wurst” capital of the world, 1954’s celebration held Saturday, August, 7, included two 11-pound brats on display in Fountain Park. The turnout was beyond all expectations that the Jaycees decided to make Bratwurst Day an annual event. Various articles of Sheboygan historical interest were placed in the capsule, to be opened in 2053, 100 years from 1953. A time capsule was also buried in Fountain Park. As estimated 7,000 pounds of brats, 96 gallons of dill pickles, 288 bottles of ketchup, 288 jars of mustard and 350 pounds of onions were consumed.Īctivities of the first Bratwurst Days included the crowning of the bratwurst queen, brat eating contest, parade, square dancing, polka music and fireworks. By noon, fryers were in operation on every corner in the downtown area. Nowhere else in the world would you find a scene like this at 8 a.m., when the Sheboygan Jaycees were greeted by a flood of customers as they began to sell brats at the corner of Bratwurst Boulevard and Wisconsin Avenue. Streets were renamed Bratwurst Boulevard (North Eighth Street) and Onion Oasis to provide the right atmosphere for the festivities. Schmidt’s proclamation, which designated the 13th as Bratwurst Day read, in part: Whereas, this community has achieved national fame and recognition for the exclusive manufacture of a special kind of roasting sausage, and Whereas, it is a known and established fact that the production and distribution of bratwurst has increased year by year to a point where it has become an industry of vital importance to this community - all citizens and visitors are to refrain from roasting bratwurst on their own grills and will attend and enjoy the “Bratwurst Festivities” to be held on the main street in the City of Sheboygan.
The event was sponsored by the Sheboygan Jaycees with the support of then Mayor Edward C. Matt Werner, editor of The Sheboygan Press, was a means of publicizing Sheboygan’s claim to fame: the bratwurst. To celebrate the city’s 100th anniversary, Bratwurst Day was born on Thursday, August 13, 1953. Sometime in the mid-19th century, the little sausages immigrated to Sheboygan with the German settlers. The idea of Bratwurst Day goes back as far as six decades B.C., when the Romans held annual festivals where sausages spiced with various herbs were fried over open fires.Īlthough different history books give it different paths, the wurst eventually found its way to the German city of Trier and shortly after, throughout the rest of Germany.
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